Curtis Wool Direct

AWI sees renewed interest in the use of wool in womenswear

Buy and sell wool 24 hours a day, 7 days a week from anywhere in the world. Click here.

In the August market report the Woolmark Company looked at the renewed interest in the use of wool in womenswear.


The report points out that in recent months the Australian wool market’s benchmark Eastern Market Indicator (EMI) has remained above 1200 Ac/kg clean while global equity markets and particularly the Chinese stock market have fallen heavily. The latter fell by more than15% in August following the 30% decline in June and July. With the significance of China to the trade of wool and ongoing global uncertainty, it is impossible to predict the future direction of the wool market but in recent months it has held up well, in part due to solid demand.


Part of this demand comes from the resurgence of wool in womenswear, a market somewhat lost to wool 30 years ago according to International Wool Textile Organization president Peter Ackroyd.


“The worsted wool industry lost considerable business in the 1980s when tailored womenswear opted for synthetic fibres, a decision purely based on price pressures in the high street” Peter says.


He reports that just six months ago, runways, catwalks and fashion commentators in Paris, Milan, London and New York were witnessing strong evidence of wool’s rapid autumnal return to quality womenswear.


“Initially chunky, tweedy and coarse, the woollen look easily lent itself to the trend for layering, with sweaters, stoles, scarves and capes that followed the return of traditional coats.”


Peter adds that a more refined tailored look is now a key trend for this autumn and drape is an essential element in the new look that British Vogue in its August edition called the ‘Suit…Reboot’.


“We noticed last year several leading couture houses in Paris were sampling fine worsted qualities traditionally associated with menswear for their womenswear collections. Some excellent business ensued and we expect the interest to be much stronger next season,” noted Richard Boide, Commercial Director of Dormeuil in Paris. The Woolmark Company Chief Marketing Officer Rob Langtry agrees.


“The Wool Lab, our inspirational sourcing guide, has researched and resourced this relatively new phenomenon of women seeking more sustainable solutions to both formal and informal dressing. I see a pivotal role for finer micron wools in womenswear as consumers seek more environmentally acceptable solutions each season.”



Source: The Woolmark Company


Share This Article

Comments are closed.

New Zealand
South Africa
Wool Promotion
Buy Alpaca from
Wool & Specialty Fibre
Tops & Yarn Dyeing
Wool & Top Treatment 
Buy Yarn From
Textile Machinery
Wool Magazines

Interested in reaching buyers in China? Advertise in wool2yarn China magazine and reach major importers of wool and speciality fibre, topmakers, spinners, weavers and textile companies in China, in their own language, breaking down the language barrier. This publication is circulated to 5000 major textile companies in China, Hong Kong and Taiwan and is a buyer’s guide and information source for the year ahead. See More.

Reach buyers in 58 countries – advertise in wool2yarn global magazine. Published once each year (September) it is circulated to over 5000 textile companies. Readership includes importers of wool and speciality fibre, topmakers, spinners and weavers, manufacturers of yarn, knitwear, carpet, and blankets, producers and importers of fabrics, bedding products, garment manufacturers, and brands and retail chains. See more.

Wool Reports
Buy Wool, Wool Tops, Yarn Online
Wool Testing
Wool Logistics
Wool Grease
Wool Products Online
Second Hand Textile Machinery