Curtis Wool Direct

Bloch & Behrens NZ – Answering the call for transparency

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Recognising a world where consumers are now wanting to understand the story behind the products they buy, Bloch & Behrens launched its flagship brand Wool Integrity NZ™ two years ago and today partners with many users of New Zealand wool around the world.


‘The brand is based around the fundamental hallmarks of quality, sustainability and animal welfare. It provides a more transparent supply chain from Farm to Market’, says Palle Petersen General Manager of Bloch & Behrens NZ. ‘It tells the story of where the wool came from and under what conditions it was grown.’


Merino, Halfbred and Crossbred Wool from New Zealand is regarded as the best in the world.

Through our parent company, PGG Wrightson Ltd we have direct contact with growers who take pride in what they produce and how they treat the animals and land they live on. All Wool Integrity wool is guaranteed to be from non-mulesed sheep.


We are in the unique position of being able to provide manufacturers with guarantees around wool quality, traceability back to farm, and assurances that Animal Welfare requirements are met.

In many cases our international customers will get to know the farmers personally.


We are happy to work with niche manufacturers of merino garments to link them with the most suitable farms and establish the most cost effective supply chain route to market. We also work with combing mills in China who commission process our Merino wools and if required can apply TEC treatment to the finished tops before we supply it to the spinner of choice.


Bloch & Behrens have a number of brand partners using Merino, Halfbred and Crossbred wool for apparel, blankets, carpet, rugs, upholstery and hand knitting yarn and many other products.


Bloch & Behrens exports to more than 30 countries around the world. It is the wool export arm of PGG Wrightson, the biggest wool brokering company in New Zealand, with access to wool throughout the North Island and South Island of New Zealand, not only buying wool at the auction, but also through direct contracts with farms, providing price certainty for the farmers and international customers alike.


‘Over a thousand farmers across New Zealand are already signed up to the Wool Integrity NZ™ program’, he says. ‘It monitors wool at every stage of its journey from farm to market and offers full traceability of each lot to its originating farm.

Wool in this program can be directly sourced as greasy, scoured or combed wool. Wool is scoured using only environmentally friendly detergents.

‘To make the Wool Integrity NZ™ brand available to carpet manufacturers and weavers who don’t have their own in-house spinning capabilities, we are pleased to have 4 leading European spinners as Wool Integrity brand partners, who can supply Wool Integrity NZ™ compliant yarn’.

Finished products made from Wool Integrity NZ™ branded wool are eligible to carry the logo. ‘This logo can sit alongside a manufacturer’s brand or just be an ethical ingredient that provides added-value endorsement of a products’ integrity’, says Palle Petersen.

Bloch & Behrens - Jason Everson, Palle Petersen, David Hudson inspecting Wool Integrity bales prior to shipment

Bloch & Behrens – Jason Everson, Palle Petersen, David Hudson inspecting Wool Integrity bales prior to shipment

Wool Integrity BBNZ Logo Framed_rgb

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