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British Wool launch bedding range with Chinese partner

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British Wool has recently launched a new wool bedding range at a prestigious event in central Shanghai with Lovo, one of the largest manufacturers and retailers of bedding in China.

Lovo is an internet only retailer, selling products on-line through many different channels. As part of the project, British Wool provided a marketing support package including video content and packaging designs, which ensures the new product range has an authentically British feel.

The launch event was attended by Joe Farren, British Wool CEO, and Graham Clark, Director of Marketing. Speaking about the launch, Graham commented “This is our first new product project to come to market through our Shanghai Office. Lovo is an excellent partner with direct access to Chinese consumers through their various on-line selling channels. Initial sales feedback from Lovo has been extremely positive, which bodes well for future sales and growth.”

Source: BWMB

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