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Ermenegildo Zegna celebrates the 47th edition of the Mohair Trophy

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Since 1970, Ermenegildo Zegna, a leading global luxury menswear and lifestyle brand, and Mohair SA, a non-profit organization representing the mohair industry in South Africa, sponsor the Ermenegildo Zegna Mohair Trophy. This year marks the 47th edition of the annual competition, established to select and award the finest quality mohair fiber. By recognizing and rewarding the finest summer kid mohair fleece, the Mohair Trophy actively encourages farmers to improve the quality and fineness of this precious fiber.

 

To celebrate the winners of the 2017 edition, Paolo Zegna, Chairman of the Zegna Group, hosted an intimate event on October 23rd in Johannesburg, during which the three top finalists were awarded for the excellent quality of their mohair production. J.H. Lategan (Aberdeen) won the 1st price, while the 2nd and 3rd places were won respectively by F.E.Colborne and Sons (Willowmore) and Van Hasselt Farming CC (Prince Albert).

 

Since the establishment of the Mohair Trophy, South Africa is the only producer country of mohair to be sponsored by the Ermenegildo Zegna Group. This is due to the superior quality that characterizes South African mohair, and the longstanding relationship the company has with Mohair SA. To celebrate the 47th anniversary edition of program, an exclusive special auction was established for the mohair lots participating in the Trophy last June. The peculiarity of the auction – now in its third year – is that the bales are sold anonymously and the identity of the farmer is announced only upon conclusion of the sale.

 

Reaffirming the importance of superior quality of raw materials, Lanificio Ermenegildo Zegna, the textile heart and soul of the Zegna Group, has once again purchased the top three winning bales of this year’s Trophy paying the highest price ever achieved in S. Africa, plus a significant premium. This not only represents a concrete example of the company’s ongoing support of South African mohair, it also inspires producers to deliver the highest standards of kid mohair fibers. The Lanificio, which is located in Trivero, Italy, then transforms these lots into the exclusive, limited edition fabric known as “Mohair Trophy Selection”, a masterful example of the excellence and quality Ermenegildo Zegna stands for.

 

“We have been celebrating the best quality mohair for 47 years and it is always a pleasure to recognize the mohair growers for their efforts and achievements,” said Paolo Zegna, Chairman of the Ermenegildo Zegna Group. “Since 1970, the Trophy program has been selecting and rewarding the finest fleeces in the country. It is a testament to both the importance of the mohair industry and the on-going commitment of our Group to maintain the exceptionally high qualitative standards of the raw materials we use. I would like to extend my congratulations go to the finalists, as well as to all the participants who I encourage to continue targeting the level of excellence we have seen here this year. Thank you for your hard work and ongoing commitment.”

 

Mr Deon Saayman, Managing Director of Mohair South Africa, said that” We are extremely proud and privileged to have such a prestigious competition and association with the Zegna group. The personal interest and commitment by Paolo Zegna to the South African Mohair Growers is testimony of the importance of this competition and the sustainable supply of the best quality mohair in the world. We applaud the participants for all their efforts during the current challenging production conditions and look forward to continue our association with Zegna for many years to come. I would like to extend our gratitude towards Ermenegildo Zegna for their continued support of the South African Mohair Industry.”

 

 

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