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Farm to fashion highlighted through The Art of Wool exhibition

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Australia. Helping to bridge the gap between farm and fashion, New England Regional Art Museum (NERAM), in Armidale, NSW, has been working alongside AWI to present The Art of Wool exhibition in support of the global Campaign for Wool.


Artworks are drawn from NERAM’s extensive collection of Australian art to emphasise the significance of wool in the artistic and design imagination of Australia. These pieces of visual art are complemented by stunning garments chosen from the International Woolmark Prize archives.


With an emphasis on the work of young and emerging international fashion designers including 2013/14 International Woolmark Prize winner Rahul Mishra and Australian designers Alistair Trung, Christopher Esber, Dion Lee, ELLERY, Magdalena Velevska and STRATEUS.CARLUCCI, the pairing of garments from International Woolmark Prize alumni with wool-inspired artwork develops a dialogue that speaks to both contextual influences and visual synchronicities.


The Art of Wool exhibition moves beyond a presentation of the history of wool in Australia, reflecting qualities of wool that are shared with, and complemented by, well-known artworks. An exhibition catalogue with research essays by fashion historian Associate Professor Margaret Maynard, artist and academic Adam Geczy and art historian Christine France further enhances the integrity of the exhibition.


“NERAM’s extraordinary collections are rich with artworks that depict all aspects of the wool industry – from prize sheep to shearing sheds, farm work to hand knitting. Sheep and wool have provided inspiration to generations of Australian artists,” explains exhibtion curator Tanya Zoe Robinson.


“We are very fortunate to be working with AWI. Their International Woolmark Prize garments help us present new relationships between art and fashion that add to an understanding of the place of wool in the artistic imagination.”


Supporting the global Campaign for Wool, with HRH the Prince of Wales as its patron, the exhibition highlights the plentiful properties of wool. With Australian Wool Week celebrations scheduled for May 18 to May 24, The Art of Wool’s May 2 opening came as a timely reminder to Live Naturally, Choose Wool.


“AWI has and continues to support the Campaign for Wool since its launch, reconnecting consumers with the versatility of our wonderful fibre,” says AWI Chief Strategy and Marketing Officer Rob Langtry.


“The campaign has had great success and continues to be rolled out across lucrative markets around the world. It has been instrumental in driving a new demand for Australian wool on an international scale. By showcasing the extraordinary work by the International Woolmark Prize alumni and pairing this with Australian art, The Art of Wool exhibition upholds the Campaign for Wool’s philosophy by illustrating the natural properties of the fibre.”


Source; AWI


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