Curtis Wool Direct

Fashion trends in China renew interest in broad wool types

Buy and sell wool 24 hours a day, 7 days a week from anywhere in the world. Click here.

Once a sideline part of the wool industry, cardings have now become the unsung hero of the wool market. Cardings are made up of the wool from the bellies and other parts of the sheep that don’t make the fleece lines.

Demand for heavy jackets and coats in China has led to strong returns for Australian wool growers.

Robert Herman, managing director of Mercado Market Insights, said the demand for cardings was underpinning the entire Australian wool market. “In this case the most significant driver is this demand for double-faced woollen fabric, which has come and gone in the past, but it’s really started to find a home on the retail shelves in China,” he said.

“First of all it started in the high end market and then started to show up in the cheaper lines and it’s just something that people seem to like.

“This fabric is not only made out of cardings but also crossbred wool, which has also had a terrific run [this year].

“So it’s a direct connection between the price that’s being paid and the appetite that exporters have for that type of wool.”

“While it’s a good market signal, I think with fashion though, fashion comes and goes, we don’t think this is changing in a hurry but it will change over time.”

As northern hemisphere fashion houses make their decisions for 2016, the future appears bright for cardings according to Mr Hermann.

“We thought this run was coming to an end but it’s resurrected back over 1,100 cents at a time when the new fashion decisions are being made in the northern hemisphere” he said.

“So it looks to us like it’s got another season to run at least.”

There is potential that the trend could have a broad impact of the way consumers feel about buying wool.

“It can make people more aware about the intrinsic value of wool, more people wearing wool for whatever reason is good, if it’s just because they are following fashion, it doesn’t matter,” Mr Hermann said.

In the past the cardings indicator has tagged along with the fleece lines but this year that trend has reversed.

“What we’re seeing now is that this strong resilience of the cardings indicator is really putting a strong floor under the rest of the market,” Mr Hermann said.

“Even though we like to see the rest of the market have the same types of rallies, it’s not understated to say that the demand for cardings is underpinning the whole wool market at the moment.”

Source: ABC Rural

Share This Article

Comments are closed.

America
Argentina
Australia
Belgium
Britain
Canada
France
Germany
Hungary
India
Italy
Malaysia
New Zealand
Russia
South Africa
Spain
Turkey
Uruguay
Wool Promotion
Buy Alpaca from
Mohair
Wool & Specialty Fibre
Tops & Yarn Dyeing
Wool & Top Treatment 
Buy Yarn From
Textile Machinery
Wool Magazines

Interested in reaching buyers in China? Advertise in wool2yarn China magazine and reach major importers of wool and speciality fibre, topmakers, spinners, weavers and textile companies in China, in their own language, breaking down the language barrier. This publication is circulated to 5000 major textile companies in China, Hong Kong and Taiwan and is a buyer’s guide and information source for the year ahead. See More.


Reach buyers in 58 countries – advertise in wool2yarn global magazine. Published once each year (September) it is circulated to over 5000 textile companies. Readership includes importers of wool and speciality fibre, topmakers, spinners and weavers, manufacturers of yarn, knitwear, carpet, and blankets, producers and importers of fabrics, bedding products, garment manufacturers, and brands and retail chains. See more.

Wool Reports
Buy Wool, Wool Tops, Yarn Online
Wool Testing
Wool Logistics
Wool Grease
Wool Products Online
Second Hand Textile Machinery