Curtis Wool Direct

Huntsman Textile Effects Launches 210 New Color Formulations with Pantone

Buy and sell wool 24 hours a day, 7 days a week from anywhere in the world. Click here.

Huntsman Textile Effects introduced 210 new dye formulations for textiles with color development from Pantone. The collaboration between the global leader in textile dyes and the worldwide authority on color aims to help the textile industry efficiently produce eco-friendly fashion, home furnishings and interior design products.


The new dye formulations extend the PANTONE FASHION, HOME + INTERIORS Textile Color System® and deliver exceptional color accuracy, production efficiency and product performance. Based on Huntsman Textile Effects’ award-winning groundbreaking range of AVITERA® SE reactive dyes, the new formulations enable designers and brands to select on-trend colors that meet their performance specifications and environmental responsibilities.


Using this color system, designers, brands and mills can speed the time from inspiration to production while consistently delivering high-quality products to achieve the highest level of light-, wet- and chlorine-fastness. Textiles dyed with these new formulations also conform to the most stringent international industry standards and are free of para-chloro-aniline (PCA) and other regulated chemicals.


The 210 dye formulations launched by Huntsman Textile Effects today addresses evolving consumers’ tastes and significant market needs. These include shades with pale, medium, dark, intense dark and brilliant shades, and even deep black.


The poly-reactive AVITERA® SE dyes ensure accurate dyeing and rapid and very high exhaustion rate for cotton and other cellulosic fibers and their blends. They help mills enhance Right-First-Time performance and improve productivity by 25% or more. At the same time, they provide a significantly better environmental footprint than any conventional dyeing and washing-off process or current best available technology. With AVITERA® SE dyes, water and energy consumption along with carbon dioxide (CO2) emissions can be reduced by half.


To download the reproducible Huntsman Textile Effects’ dyestuff formulations for the Pantone Fashion, Home + Interiors Textile Color System, visit


Source: Huntsman Textile Effects


Share This Article

Comments are closed.

New Zealand
South Africa
Wool Promotion
Buy Alpaca from
Wool & Specialty Fibre
Tops & Yarn Dyeing
Wool & Top Treatment 
Buy Yarn From
Textile Machinery
Wool Magazines

Interested in reaching buyers in China? Advertise in wool2yarn China magazine and reach major importers of wool and speciality fibre, topmakers, spinners, weavers and textile companies in China, in their own language, breaking down the language barrier. This publication is circulated to 5000 major textile companies in China, Hong Kong and Taiwan and is a buyer’s guide and information source for the year ahead. See More.

Reach buyers in 58 countries – advertise in wool2yarn global magazine. Published once each year (September) it is circulated to over 5000 textile companies. Readership includes importers of wool and speciality fibre, topmakers, spinners and weavers, manufacturers of yarn, knitwear, carpet, and blankets, producers and importers of fabrics, bedding products, garment manufacturers, and brands and retail chains. See more.

Wool Reports
Buy Wool, Wool Tops, Yarn Online
Wool Testing
Wool Grease
Wool Products Online
Second Hand Textile Machinery