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Major players “Live naturally and Choose wool” for Wool Week

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Some of Australia’s biggest apparel retailers and sporting heavyweights have joined boutique shops, designers and woolgrowers in celebrating Australia’s natural fibre for Wool Week 2016.

With wool highlighted in hundreds of retail outlets across Australia from May 9 – 16, leading shopping centre Westfield has joined the campaign as a major partner alongside the likes of AFL licensee Playcorp through a range of woollen jumpers, scarves and beanies in club colours. Fashion labels such as Dion Lee, Kookai, Saba, Rodd & Gunn and MARCS will also be highlighting their wool collections.

Wool Week forms a key part of the Campaign for Wool. Initiated in 2010 by HRH The Prince of Wales, the Campaign for Wool promotes wool as a natural, renewable and biodegradable alternative to synthetic fibres.

“Wool Week aims to reconnect consumers with the versatility, luxury and natural benefits of wool, encouraging consumers to make more considered purchasing decisions,” explains Australian Wool Innovation CEO Stuart McCullough. “At a retail level, we applaud all of the Australian brands who continue to support the campaign and champion the message to ‘Live naturally, Choose wool’.”

With Australia producing 90 per cent of the world’s fine apparel wool, it’s no surprise that some of the country’s biggest labels and retailers are throwing their support behind the campaign.

Westfield Sydney and Westfield Miranda will both host in-centre installations and feature the latest wool apparel from fashion labels including Kookai, Country Road, Saba, Sambag, Metalicus and MARCS, along with a series of customer events hosted by designers. In Melbourne, Westfield Doncaster’s InHabit pop-up will showcase homewares by Extreme Knitter Jacqui Fink and textile artist Grace Wood, alongside fashion labels Dion Lee, Celeste Tesoriero and WAH-WAH. A hand-dyed wool chandelier installation by Natalie Miller will also feature.

From Thursday 12 – Sunday 15 May Westfield Doncaster will running a campaign whereby customers can bring in their pre-loved winter coat to receive a $30 voucher to be spent on any wool item within any Wool Week participating retailer in centre. The pre-loved coats will then be donated to a local charity organisation, Doncare.

The Woolmark Company is also running a social media competition on Instagram to celebrate the versatility of wool: from farm to fashion and everything in between. To be in the draw to win $1000 to spend at your favourite Wool Week retailer, follow @thewoolmarkcompany on Instagram and post your favourite wool item, using #WoolWeek. The competition is open from May 9 – 20.

Source: AWI

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