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Manufacturers urged to apply for International Mohair Mark

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As global leaders in the Mohair industry, Mohair South Africa (MSA) initiated a registered mark that will allow consumers to recognise mohair and its unique properties in products containing mohair.

Natural fibres such as cotton and wool have long reaped the benefits of making use of their unique symbol on their products. The increasing demand for mohair has offered an opportunity to join the family of natural fibres by introducing a distinguishable mark, the Mohair Mark.

The main aim of the introduction of the Mohair Mark is to firmly establish mohair as a luxury natural fibre of choice, and to secure its sustainability in the market place. Currently there is no recognisable mark attached to products available on the shelf which allows consumers to easily identify whether a product contains mohair. It is therefore encouraged that all manufacturers of mohair products register for use of the Mohair Mark.

The Mohair Mark will validate that the [product contains mohair, but will however not be a quality guarantee.

Manufacturers that produce mohair products may qualify (terms & conditions apply) to use the mark via sewn in labels, swing tags, brochures and marketing material at trade shows. Once application has been approved, a MSA starter kit will be sent out which includes various marketing materials to ensure the successful applicant can integrate the mark into its products and exhibition stands.

Application is free and further information can be viewed on the MSA website – www.mohair.co.za

 

 

 

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