Curtis Wool Direct

Market for UV protective clothing grows as skin cancer rates soar

Buy and sell wool 24 hours a day, 7 days a week from anywhere in the world. Click here.

The market for UV protective clothing has been growing markedly as skin cancer rates have soared and consumers have become more aware of the dangers of excessive exposure to the sun, according to a report in the latest issue of Performance Apparel Markets from the global business information company Textiles Intelligence.

 

Expansion in the market has also been aided by improvements in the functionality and appearance of UV protective clothing. In the early 2000s the majority of items were heavy and dark and lacked style and comfort. But many items on the market today are fashionable as well as functional, and such garments are available in a wide variety of colours, prints and styles.

 

In addition, the range of clothing items available has expanded to include athletic wear, casual wear and outdoor sports wear. In the case of athletic wear and outdoor sports wear in particular, UV protective clothing is now being worn for a wide range of activities, including climbing, cycling, fishing, football, golf, hiking, kayaking, sailing, skiing, surfing, swimming and tennis.

 

UV protective garments on offer at the premium end of the market boast a number of performance features in addition to UV protection — including antimicrobial action, comfort stretch and moisture management. Some of these products are also highly versatile as they can be worn as casual wear, sportswear and even fashion wear.

 

Reflecting these developments, UV protective garments and accessories are sold by well established clothing brands as well as by sports retailers. Also, a growing number of companies in the outdoor wear industry have incorporated UV protective technologies into their collections of technical clothing.

 

In Australia — known by many as the skin cancer capital of the world and a leader in the development of UV protective technologies for textiles — UV protective fabrics are employed in a range of technical applications, including high visibility vests and police uniforms, as well as school uniforms.

 

Looking ahead, there is an opportunity for suppliers of UV protective clothing to increase their sales by reaching a wider group of consumers as people live longer and spend more time outdoors.

 

However, in order to expand the market beyond an audience which is already well aware of the risks and benefits, campaigns are needed to raise awareness about the harmful risks of exposure to the sun on the one hand and the benefits of UV protective clothing on the other.

To spread the word about the health benefits of protecting against UV rays, companies specialising in the supply of UV protective clothing are working closely with dermatologists, skin cancer foundations and skin cancer specialists.

 

However, in order to get the message across to the consumer, suppliers must make better use of marketing tools — including garment hang tags showing the UV protective value of products — in a way which is easily understood by the average clothes shopper.

Furthermore, in order to support such marketing efforts, it would help if legislative bodies were to show greater commitment to regulating the industry.

If regulations were tighter, consumers might show a greater willingness to pay the relatively high prices commanded by some UV protective garments.

 

Source: Textiles Intelligence

Share This Article

America
Argentina
Australia
Belgium
Britain
Canada
France
Germany
Hungary
India
Italy
Malaysia
New Zealand
Russia
South Africa
Spain
Turkey
Uruguay
Wool Promotion
Buy Alpaca from
Mohair
Wool & Specialty Fibre
Tops & Yarn Dyeing
Wool & Top Treatment 
Buy Yarn From
Textile Machinery
Wool Magazines

Interested in reaching buyers in China? Advertise in wool2yarn China magazine and reach major importers of wool and speciality fibre, topmakers, spinners, weavers and textile companies in China, in their own language, breaking down the language barrier. This publication is circulated to 5000 major textile companies in China, Hong Kong and Taiwan and is a buyer’s guide and information source for the year ahead. See More.


Reach buyers in 58 countries – advertise in wool2yarn global magazine. Published once each year (September) it is circulated to over 5000 textile companies. Readership includes importers of wool and speciality fibre, topmakers, spinners and weavers, manufacturers of yarn, knitwear, carpet, and blankets, producers and importers of fabrics, bedding products, garment manufacturers, and brands and retail chains. See more.

Wool Reports
Buy Wool, Wool Tops, Yarn Online
Wool Testing
Wool Logistics
Wool Grease
Wool Products Online
Second Hand Textile Machinery