Curtis Wool Direct

Merino garments for challenging conditions of the America’s Cup

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In April 2020, Luna Rossa will set sail as part of the America’s Cup World Series, as it vies for the world’s oldest trophy in international sport. The Woolmark Company has worked with Luna Rossa Prada Pirelli to develop high-performance Merino wool garments ideal for the challenging conditions of the America’s Cup.

As the official technical partner, The Woolmark Company has supported the Luna Rossa Prada Pirelli product development team to create wool-rich technical garments to be worn by the entire sailing team during training, sailing and offshore activities. This partnership highlights the strong link between the world of sport and the world’s original performance fibre – Merino wool.

“Our physical activity is very demanding in terms of clothing: the garments we wear must be as isothermal, elastic, breathable and water resistant as possible.”

Source: AWI/Max Sirena, Luna Rossa Prada Pirelli Team Director


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