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New technologies a paradigm shift for strong wool

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In a move to improve the returns of New Zealand strong wool growers, Wools of New Zealand (WNZ) has entered into a commercial agreement with The Merino Company (TMC), to acquire the exclusive global rights to an innovative scour and dying process providing new opportunities for New Zealand strong wool previously only the domain of man-made synthetic fibres.

 

The two innovative technologies will considerably improve the ‘white and bright’ properties of strong wool, along with colour fastness enhancements that will provide a “paradigm shift” in the demand for end products using strong wool.

 

The scour process, Glacial XTTM, produces whiter and brighter wool and enhances the properties of the fibre. The wool is then dyed using Kiteq™, a process that has been proven to improve colour fastness in finished products such as carpets and rugs whilst providing vibrant and clean colours on a par with synthetics.

 

“The application of the same dye technology within the fine wool sector has proven a ‘game changer’ in high value apparel sectors,” said Andy Wynne, CEO of TMC. “What is exciting is that we’ve been able to apply the technology into an aligned sector as a collaboration with WNZ’s wool marketing efforts, further supporting our NZ Inc story.”

 

Rosstan Mazey, Chief Executive of WNZ said the new technologies presented an opportunity for the New Zealand crossbred wool industry, allowing strong wool to compete alongside synthetics. “WNZ is planning to roll out these technologies over the coming year in selected markets via our extensive network of brand partners.

 

Source: WNZ

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