Curtis Wool Direct

The Woolmark Company invites industry to partner it in innovation

Buy and sell wool 24 hours a day, 7 days a week from anywhere in the world. Click here.

Jimmy Jackson, General Manager Product Development and Commercialisation at The Woolmark Company (TWC) has invited the wool industry to engage with TWC to develop further innovations in the wool industry.

‘If you have half an idea or even no idea’, he said, ‘at TWC / AWI we are open to having a discussion in confidence. The “Innovations Think Tank” has been set up to try and help, or partner with you, to develop “new manufacturing processes which can lead to new product opportunities” for the wool industry.

Mr Jackson issued this invitation to Chinese and international delegates at the recent Nanjing Wool Market Conference in Qingdao in September.

According to Mr Jackson the wool industry has solved challenging issues in the past using such an approach. This included developing new processes for manufacturing machine washable garments, slow release moisturisers, mercerised merino, and technologies that provide for vintage look in wool garments.

‘We have to remember that every product needs a process, and that every NEW product needs a NEW process. So we have to think about developing new manufacturing processes for wool which results in new product opportunities’, he said.

To kick start the process Mr Jackson suggested that new ideas in innovation could be based on three platforms – Caring for the garment – Caring for the wearer – Caring for the planet.

He commented that the approach at AWI is to monitor new products being launched by the chemical, dyestuff and machinery industries.

‘It has become more difficult and challenging today because very few companies, if any, develop anything specific to wool. The reason for this is perhaps understandable, as the companies simply look at the market share and see that wool is around 1.3%, so they concentrate and invest their business R & D funding into cotton and man-made fibres sectors’, says Mr Jackson.

‘However, often one can take a new product and develop a “new process” and make it applicable to wool. Also, don’t just look at the textile, chemical and machinery industries. After all, the resin used to make wool machine washable was developed for the paper industry and Cyclo-dextrin was used for enhancing the deodorant properties of wool, which was developed for processed food.’

WORKING WITH PARTNERS

‘It is doubtful that anybody has all the ideas’, he said, ‘I can tell you that AWI doesn’t and if we did, then we don’t own any machines to fulfil these ideas. Therefore, we need to partner with businesses (which we already do with some), and continue working in partnerships so that we can expand.

‘AWI may have half an idea or your company may have half an idea, however, partnering together will more often than not invariably lead to the development of these ideas. In addition, we know partnering on innovations with manufacturers brings a commercial accruement to ideas, which is more likely to reach the market and its consumers quicker’, he concluded.

If you have any thoughts and ideas, suggestions and comments Jimmy Jackson can be contacted by email at Jimmy.Jackson@wool.com

 

Share This Article

Comments are closed.

America
Argentina
Australia
Belgium
Britain
Canada
France
Germany
Hungary
India
Italy
Malaysia
New Zealand
Russia
South Africa
Spain
Turkey
Uruguay
Wool Promotion
Buy Alpaca from
Mohair
Wool & Specialty Fibre
Tops & Yarn Dyeing
Wool & Top Treatment 
Buy Yarn From
Textile Machinery
Wool Magazines

Interested in reaching buyers in China? Advertise in wool2yarn China magazine and reach major importers of wool and speciality fibre, topmakers, spinners, weavers and textile companies in China, in their own language, breaking down the language barrier. This publication is circulated to 5000 major textile companies in China, Hong Kong and Taiwan and is a buyer’s guide and information source for the year ahead. See More.


Reach buyers in 58 countries – advertise in wool2yarn global magazine. Published once each year (September) it is circulated to over 5000 textile companies. Readership includes importers of wool and speciality fibre, topmakers, spinners and weavers, manufacturers of yarn, knitwear, carpet, and blankets, producers and importers of fabrics, bedding products, garment manufacturers, and brands and retail chains. See more.

Wool Reports
Buy Wool, Wool Tops, Yarn Online
Wool Testing
Wool Logistics
Wool Grease
Wool Products Online
Second Hand Textile Machinery