Curtis Wool Direct

Unusual collaborations at Tokyo Fashion Week

Buy and sell wool 24 hours a day, 7 days a week from anywhere in the world. Click here.

For more than a decade, Tokyo Fashion Week has fought to cement the city as Asia’s fashion capital. But while there’s certainly stiff competition from Seoul and Shanghai, Tokyo designers’ biggest challenge seems to be overcoming the city’s own reputation. When visiting the city, fashion insiders come with expectations that range from the avant-garde (thanks, Comme des Garçons) to the outlandish “kawaii” fashions popularized on the streets. Here’s how designers defied convention for the Spring-Summer 2019.

 

This season saw several exciting synergies. Masanori Morikawa, head of unisex brand Christian Dada, and menswear minimalist Shinpei Yamagishi of Bed J.W. Ford presented a luxurious joint show; N.Hoolywood designer Daisuke Obana teamed up with both Umbro and Converse; and Jenny Fax presented her first collaboration with stylist Lotta Volkova (of Vetements and Balenciaga fame), a vision of femininity through the lens of Asian pop culture.

Perhaps the most unexpected partnership was between self-described “unisex mode street brand” Acuod by Chanu, and Lego, which resulted in striking multicolored face masks and decorative headpieces.

Anyone can play a track to accompany their show. But in Tokyo, live performances dominated.

Guests at Shohei, by fashion week first-timer Lisa Pek, were serenaded by singer-songwriter Julia Shortreed, while models walked in time with a live percussionist at Akari Miyazu.

Elsewhere, Ohal Ando’s brand Middla presented its collection to a soundtrack by Tokyo’s Rev Saxophone Quartet, and Anrealage’s 15th anniversary show was scored by musician Ichiro Yamaguchi and DJ Shotaro Aoyama.

But not all the performances were musical. Model Emi Suzuki enlisted multimedia artist Yoichi Ochiai and producer Kaito Sakuma a.k.a BATIC to direct lighting and sound for her new label, Lautashi, elevating the presentation from simple showcase to an immersive audio-visual experience.

 

And, in keeping with the spirit of collaboration, streetwear brand Paradox Tokyo joined forces with Muze for a show that opened with a traditional cheering “essa” performance by athletes from Nippon Sport Science University.

The show’s diverse cast included Paralympic ice hockey player Wataru Horie, kickboxer Takeru Segawa, and director and producer Terry Ito.

Japanese brands have long struggled to find greater relevance and visibility outside of fashion week. Even during the show seasons, young designers’ can find it hard to attract influential editors and industry figures to fill their front rows.

So, it’s surprise that, for all the independent collaborations, the brands that made the biggest splash were those who were supported by the At Tokyo program funded by Amazon, Tokyo Fashion Week’s official sponsor.

Partnerships like this offer smaller, as well as newer brands such as Lautashi, financial backing to present their collections. There is also publicity support and opportunities for collaborative merchandise.

 

Their prominence at Tokyo Fashion Week is a reminder that perhaps graduating from a top fashion school isn’t enough, and that young designers — for better or worse — need commercial connections, not just creativity, to drive their brands forward.

Source: CNN Fashion

Share This Article

America
Argentina
Australia
Belgium
Britain
Canada
France
Germany
Hungary
India
Italy
Malaysia
New Zealand
Russia
South Africa
Spain
Turkey
Uruguay
Wool Promotion
Buy Alpaca from
Mohair
Wool & Specialty Fibre
Tops & Yarn Dyeing
Wool & Top Treatment 
Buy Yarn From
Textile Machinery
Wool Magazines

Interested in reaching buyers in China? Advertise in wool2yarn China magazine and reach major importers of wool and speciality fibre, topmakers, spinners, weavers and textile companies in China, in their own language, breaking down the language barrier. This publication is circulated to 5000 major textile companies in China, Hong Kong and Taiwan and is a buyer’s guide and information source for the year ahead. See More.


Reach buyers in 58 countries – advertise in wool2yarn global magazine. Published once each year (September) it is circulated to over 5000 textile companies. Readership includes importers of wool and speciality fibre, topmakers, spinners and weavers, manufacturers of yarn, knitwear, carpet, and blankets, producers and importers of fabrics, bedding products, garment manufacturers, and brands and retail chains. See more.

Wool Reports
Buy Wool, Wool Tops, Yarn Online
Wool Testing
Wool Grease
Wool Products Online
Second Hand Textile Machinery