Curtis Wool Direct

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The new Why Buy A Wool Carpet leaflet is a combined effort by British Wool, the Campaign for Wool and the Wool Carpet Focus Group. Within those main sponsors are wool organisations from around the world including Viking Wool from Norway, New Zealand Wool, South African Wool and Australian Wool. We are proud to present the leaflet and hope all our Wool Carpet Focus Group (WCFG) members will make full use of it and its contents in due course.


Leaflets will be distributed at the Harrogate Flooring Show in September and beyond! It is anticipated that there will be 100,000-200,000 leaflets along with matching point of sale leaflet dispensers and window stickers.
Graham Clark of British Wool has confirmed that the Campaign for Wool and British Wool will contribute the lion’s share of the cost of producing them. ‘However, depending on the numbers we produce there will be a small shortfall and I would suggest that members who would like to order them in large quantities should make a small contribution to the cost. It is also possible for you to have your own details printed in the blank space on the back of the leaflet’, says Martin Curtis Chairman WCFG.


‘The same applies to the window stickers. We suggest wool carpet manufacturers sales teams distribute the leaflets and also apply the stickers to windows or glass doors of interested retailers’, he says. ‘They will also be sent to retailers who order carpet samples from manufacturers.


‘The cost of the leaflet is going to be in the order of a few pennies each – cost depends on volume but we must take this seriously if we are to keep the momentum going. I know 2 companies already who will order several thousand immediately so please do not be shy and support your wool carpet industry.’


Source: Martin Curtis

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