Curtis Wool Direct

Wool at Pitti Uomo 90

Buy and sell wool 24 hours a day, 7 days a week from anywhere in the world. Click here.

Wool confirmed its place as a summer choice at the lively fashion shown at Pitti Immagine Uomo 90, an event full of exuberance, would-be stars previewing startling looks outside the exhibition, and packed fashion shows. All demonstrated the variety of design in the mix for Spring/Summer 2017 and the importance of menswear as a driver of dynamic fashion, with an increase in international visitors and exhibitors. Vitale Barberis Canonico held a late night chic party in the middle of Florence’s iconic Loggia del Porcellino to celebrate a new 21 micron Merino wool fabric developed with chic Florentine label Eredi Chiarini.

Increasingly, wool takes its place in important collections for spring/summer. Among lightweight blends wool was an ingredient chosen for quality and reactive features bringing coolness or warmth; valuable extras for jackets, formals, knitwear and casuals, as well as Merino base-layers.

Blends of various fibres enabled different surfaces which added to the decorative vibe; knops of white cotton with black Merino wool, 3D looks, stripes, checks and fancy stitches.

Summer parkas, long coats, and this year’s lightweight field jackets mostly had smooth gabardine surfaces, sometimes with waxy coatings. Light jackets were simply styled with clean lines and 70s influences, plain or patterned, put together in eclectic layers. Summer tweeds included lightweight wool in classic patterns like houndstooths or Prince of Wales checks.

Directional suit jackets are skinny with a shrunken look, worn short and fastened tightly with one button, mainly colourful, in fabric designs such as windowpane checks or stripes. Trousers are straight or tight and narrow and sometimes in very bright colours such as mustard yellow.

Jackets were both unlined or part lined, in bright colours and patterns many with wool content, such as gingham checks. Dusty rose and light orange, blue, yellow and green predominated and were arranged together on many stands for maximum artistic effects such as banks of Merino mix sweaters.

There was little that was strictly formal: collars left open, jackets are light and unstructured, and the look is young, deliberately putting unusual items together. At the same time the sartorial Italian man is not neglected: worsted blazers, smart slacks with immaculate finishes, smooth styling in single and double-breasted versions.

In the same vein was a relaxed, equally suave topical Cuban beat look, with a cool 1950s note, jackets featuring light-coloured wool fabrics, peaked lapels and a soft drape. Tailored shorts, just on the knee in contrasting fabrics, were the almost universal way for the young to wear a suit.

Sportswear continues to make its mark in performance demands, ultra-casual details and cool designs based around knits, where wool is a natural component in the summer mix.

Share This Article

America
Argentina
Australia
Belgium
Britain
Canada
France
Germany
Hungary
India
Italy
Malaysia
New Zealand
Russia
South Africa
Spain
Turkey
Uruguay
Wool Promotion
Buy Alpaca from
Mohair
Wool & Specialty Fibre
Tops & Yarn Dyeing
Wool & Top Treatment 
Buy Yarn From
Textile Machinery
Wool Magazines

Interested in reaching buyers in China? Advertise in wool2yarn China magazine and reach major importers of wool and speciality fibre, topmakers, spinners, weavers and textile companies in China, in their own language, breaking down the language barrier. This publication is circulated to 5000 major textile companies in China, Hong Kong and Taiwan and is a buyer’s guide and information source for the year ahead. See More.


Reach buyers in 58 countries – advertise in wool2yarn global magazine. Published once each year (September) it is circulated to over 5000 textile companies. Readership includes importers of wool and speciality fibre, topmakers, spinners and weavers, manufacturers of yarn, knitwear, carpet, and blankets, producers and importers of fabrics, bedding products, garment manufacturers, and brands and retail chains. See more.

Wool Reports
Buy Wool, Wool Tops, Yarn Online
Wool Testing
Wool Logistics
Wool Grease
Wool Products Online
Second Hand Textile Machinery