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Wool Carpet Focus Group invests in Wool Demonstration at Flooring Show in Harrogate

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The Wool Carpet Focus Group (WCFG) has partnered with the Campaign for Wool at the Harrogate Flooring Show to present demonstrations, videos and other information as to why Wool is the Best Fibre for Carpets and Rugs!

Established in 2014 and incorporated in 2015, the WCFG set out to promote the redeeming qualities of Wool and its use as a carpet fibre, with a membership made up of the foremost wool carpet manufacturers, wool marketing organisations, yarn spinners and buying groups in the industry.

New point of sale material will be displayed in Harrogate and will be made available to buying groups and retailers, highlighting the reasons why wool carpets are the best value.  It is a continuation of the theme, “Why Wool? Step Inside” which defined various Wool abilities that are unique to wool, the fibre for the future. Without question, the natural biodegradability of wool in the oceans and on land has given a tremendous boost to wool’s popularity and is now the fibre of choice for many people.

Not only in carpets but in all products, wool has been rediscovered for its natural qualities; sustainable, flame resistant, easy to clean without poisonous chemicals, biodegradable, filtering the air we breathe and without a shadow of doubt the ability to look better for longer with Bouncebackability!

A recent series of animated videos produced by the Campaign for Wool has already had over 500,000 views (yes views, not reach or column inches but people actually watching them!) and will soon hit the target of 1,000,000!  These along with brand new videos will be playing in Harrogate.

The Flooring Show takes place in Harrogate from the 15th to the 17th September 2019.


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