Curtis Wool Direct

Wool Carpet Focus Group launches new website

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The recently formed Wool Carpet Focus Group (WCFG) have launched a new website that promotes the benefits of making carpets and rugs from wool – The website was launched at the Flooring Show in Harrogate (20-22 September 2015).


Martin Curtis, Group Chairman, said ‘the Wool Carpet Focus Group is supported by many of the leading brand names, manufacturers and buying groups in the United Kingdom. The Flooring Show in Harrogate is the most important trade show for the UK carpet sector and the WCFG members will be sending out a strong message to retailers that wool has much more to offer than the alternatives.’


Mr Curtis points out that the main features of superior wool carpets are: Bouncebackability, naturally resilient and bounces back into shape time after time resulting in fabulous appearance retention;

Cleanability, naturally stain resistant and easy to clean; Sustainability – naturally safe product obtained from a renewable source, the ultimate planet friendly fibre from the original free range animal; Inflammability – naturally flame resistant creating an inherently safer carpet; Breathability #naturally filters the air whilst regulating humidity, generating a comfortable atmosphere.


‘Along with the “It`s cool to buy wool!” and “Invest a little more and consume a lot less” messages the WCFG are giving the wool carpet and rug market a reminder as to why wool products are the preferred economic and environmental choice of many commercial installations such as hotels and casinos which apply just the same to domestic customers. The WCFG is all inclusive of wool carpet and rug manufacturers around the world’, says Mr Curtis.


for more information please contact Martin Curtis



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