Curtis Wool Direct

Wool for Wellbeing in Japan

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The Campaign for Wool made a high-level appearance in Japan as part of a year-long series of events promoting British-Japanese relations.  The Great campaign, following Japanese Prime Minister Shinzo Abe’s visit to the UK in January, the British Embassy Tokyo, British Consulate-General and the British Council Japan began an ambi­tious, high-profile campaign entitled UK in JAPAN 2019–20 launched in September 2019 and will continue into 2020 coinciding with the Rugby World Cup 2019 and Tokyo 2020 Olympic and Paralympic Games.


A display from the Campaign for Wool highlighting the attributes of wool for well-being was part of a display at the British Embassy in Tokyo, visited by His Royal Highness The Prince of Wales on 23 October.


Those participating in the display included Johnstons of Elgin, DAKS, Hotta Carpets, Nishikawa Co. Ltd, AW Hainsworth, Smalls, Janie Withers, Abraham Moon & Sons, Joshua Ellis (Escorial Wool), Smalls, Allbirds, MamaOwl, Wool&Prince, and John Smedley.


Known for its biodegradability in land and ocean, along with numerous health and wellbeing properties, the Campaign for Wool engages with consumers to #MakeADifference and #ChooseWool for their next garment or product in the home.


“Collectively we can all make a small difference and accumulatively this can only help the plastic issue we are facing globally,” said a statement from the Campaign.


The Campaign for Wool is made possible through the support of its funding partners, The Woolmark Company, British Wool, Cape Wools South Africa, New Zealand Wool and American Wool Council.


Source: IWTO

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