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Wool Week 2015: Australian retailers surround themselves with wool

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Australians have the chance to purchase a piece of fashion history this Wool Week, as three premium fashion labels create exclusive T-shirts in collaboration with The Woolmark Company in support of the global Campaign for Wool.

With Australian designers having access to the world’s best Merino wool, Camilla and Marc, bassike and Être Cécile have all designed and produced quirky T-shirts bearing the slogan ‘I WOOL IF YOU WOOL’. Specially created for Wool Week Australia, these limited edition T-shirts are available until sold out.

Sourcing premium fabrics from Charles Parsons’ Merino State collection, bassike has used a Merino/Silk jersey fabric, made from 85 per cent superfine Merino wool enhanced with the smoothness and lustre of silk. It incorporates the iconic bassike dot, signature twisted seams, and contrast chain-stitch detailing. Both Camilla and Marc and hip new womenswear label Être Cécile selected a 100 per cent Merino wool Single Jersey Lite Marle fabric, showcasing the natural benefits and versatility of Merino wool.

Activities will take place from May 18 to May 24, to coincide with the mid-winter retail season. Retail partners across the country continue to support the campaign in a bid to further educate consumers about the eco-credentials of wool and increase sales of wool product across apparel and interior design.

“The global campaign for Wool was initiated in 2010 by HRH the Prince of Wales, and since then has gone from strength to strength both here in Australia and across the world,” explains The Woolmark Company Managing Director Stuart McCullough. “The Woolmark Company continues to partner with the global campaign, encouraging consumers to discover the natural benefits of wool and make conscious purchasing decisions.

“At a retail level, we applaud all of the Australian brands who continue to support the campaign and champion the message Live naturally, Choose wool”.

Womenswear label Jigsaw has been celebrating its wool-rich winter collection, teaming up with the Campaign for Wool to celebrate its love for the fibre.

Designed to convey a feeling of the unexpected Jigsaw’s visual merchandising team has created a window display with larger-than-life giant wool heads on Jigsaw mannequins. Truly celebrating wool, selected stores also feature a giant wool scarf and knitting needles that are both eye-catching and inspiring.

“Merino wool is an extremely versatile fabric that is easy to tailor and allows us to create unique textures and finishes,” explains M Webster Holdings CEO Peter Barry. “Most importantly it is effortlessly elegant and beautiful.

“At Jigsaw we love working with wool all year round and will be celebrating this leading into Wool Week. To start the collaboration we have created a wool store for online as a one-stop destination for wool pieces from our collection.”

Jigsaw’s Pitt Street Mall, in store yesterday rolled out the green carpet as Fred the ram stopped by to kick-off the start of Wool Week.




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