Curtis Wool Direct

Wool Week Australia – May 20 to 26

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The Woolmark Company’s Wool Week Australia 2019 will be brought to life by David Jones stores and at, and spearheaded by a campaign with David Jones ambassador Jessica Gomes. The campaign was shot at the iconic Nundle Woollen Mill in NSW – one of the first wool-producing areas in Australia and one of the last mills in the country, with much of its machinery sourced from historic mills and lovingly restored.


Vogue has partnered with The Woolmark Company ‘championing sustainable and circular fashion, which is why we’ve pulled together five reasons you should be celebrating wool not only this week, but every week’.

Vogue explores the eco-friendly credentials of Merino wool in its article ‘How wool is solving your sustainable fashion dilemmas one fibre at a time’. The article covers the advantages of using this natural fibre, its place as a renewable resource, its versatility, durability, and easy care properties when used in fashion garments. The article also touched on the backing wool receives from His Royal Highness The Prince of Wales, patron of a global initiative The Campaign for Wool. This movement was the inspiration for Wool Week as we know it, and promotion by Vogue is an added boon to the positive reinforcement of wool to the retail consumer.

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